The business of Halloween

Before reading this article on The business of Halloween, I had to come up with my own crude numbers.

There are about 50 million children under the age of 18. If 50% of them participate in Halloween, thats 25 million. If the costume costs 20 bucks and shared chocolate 5 bucks/child. I pegged it 25$ per child and came up with 625 million. The research study said its 8 bilion. Where did I go off? I didnt count decorations, greeting cards and pets costumes. Add to the mix employment added during those months.

Halloween data center

Greeting card association

Distribution by age