Fitbit founders

The Personal MBA: Master the Art of Business by Josh kaufman

In The personal MBA, the author writes how the Fitbit founders James park and Eric Friedman first found customers and then the product with their shadow testing.

Health Trackers: How Technology is Helping Us Monitor and Improve Our Health by Richard macManus

In Health trackers, you see the case for Fitbit, how one can get lazy in logging the exercise details for tracking.

Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways by William C Taylor

How leaders can balance the needs to perform and to transform