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Friday, March 21, 2014

How to Sell Well



This day and age when information is at the fingertips, sales people arent the ones with most data on a product. Its time to turn to social media for boosting the sales. This book, Revenue and the CMO by Glenn Gow of Crimson Marketing, stresses on the importance of collaboration of Marketing and Sales department and the need for presence on the social media to be with your
customers from the beginning to end of the buying journey.
The format of the book with fictional characters of representatives from Marketing and Sales of a sinking ship company trying to turn around, made the whole visualisation of what steps would be involved in turning to the model of sales people donning the new avatar, easy.
These days companies have new job postings like Virtual Sales specialist for improving their profile on social media.
How do you know this whole process is working? With your ability to forecast sales.

Tuesday, March 18, 2014

Epiphyte poem

While reading about Epiphytes in Mother of God, I wondered how an epiphyte poem would look.

Would it be like a beet ?
Coloring everything in its way

Can two poems mingle
Or are they better on their own.

For an Epiphytic poem to encroach
the roots of the other poem,
how do we recognize the root of a poem?

Can a poem be Grafting onto another?

Exercise:
1. Write an Epiphytic poem

Sunday, March 16, 2014

Aviation Quarterly


Mother of God



Paul Rosolie

Gliding ant

When the author says that he saw tropical birds as soon as he got out at the airport, it feels weird that what is a bird to the local is tropical to foreigners. From there begins the surreal journey of a teenager. while reading about his man eater friend, it felt like I could very well be reading a magical book or an Unlikely Friendship series.
Even though I had read about epiphytes, jaguars the silent ghosts (prowling in our very own Hollywood), author Paul Rosolie brought his verve into the subjects explaining the whys and hows. His love for nature and research shows through the poetic description of epiphytes tactics, gliding ants evolution.

To dream not just of glow worms but sleeping in the jungle.

Wednesday, March 12, 2014

My Life in MiddleMarch


About Maggie's house - "ight linens on one's table while alive and the right comestibles at one's funeral when dead.

loss of one parent .. regarded as a misfortune, but whose loss of two looks like carelessness

Successful Metabook.

You must have come across questions like if you could dine with one author, who would it be? Interspersing an Eliot's creation and her thoughts, author Rebecca Mead has brought Eliot almost alive.

A book on a book is hard to read if you havent read the book on which it is based. Despite that in-built slope, author Rebecca Mead hooks the reader into three yarns of lives of the George Eliot's Characters, George Eliot's and her own life. Bringing the writer, her fiction and the reader self onto a single page, the author has successfully elevated the fictional characters to real life likeness, bridged the chasm between the writer and reader(self) through the common instrument of life and its vagaries.

In high school, we had a small chapter called 'Maggie cuts her hair' from 'Mill on the Floss'.

Monday, March 10, 2014

Seven thousand ways to listen



Poetry lessons from Excel

1.  Flash fill
Excel is smart enough to recognize the pattens in columns and fill them in the remaining columns.
Your poems have a pattern. Tease it out.

2.  Daffodils by Wordsworth happens to be my introduction to the word pensive. Tabulate the literary ironies in your poetic life.

Best New Poets 2013



Best New Poets 2013
Fludde
Taker of the Temperature
An Apology 
Just Try
Benjamin Sutton, “from Footnotes on the City”
Cori A. Winrock, “DĂ©bridement” 

Sunday, March 9, 2014

Saturday, March 8, 2014

Consumed

The Genious of Japanese Carpentry

What the Hell is Justice?



In books on people, it must be quite a task for the author to portray the activities of the subject. The way Paul Hoffman has done it of the trials of criminal lawyer Jack Everstoff, reminds me of jockey Edgar Prado melding with Barbaro.

Hoffman every now and then tells, how things would be different in a trial if it were handled by defense lawyers.

Without fail, for each of the case about to be narrated, Hoffman explains why as a reader should we find it interesting. What is Plea bargaining? How is an appellate process different?

It can be a little unsettling if you come to think of defence and justice.

June 7, 2009

Alphabet Workshop



I have seen Alphabet House by Nancy Elizabeth Wallace, an alphabet book with house-hold objects that start with the same letter on a page. So what is different about this book? Its best put in the book description

"Steampunk is fun!
Steampunk is imaginative!
It's making something new out of something old.
It's dressing up in clothing from long ago.
It's inventing machines out of hardware and found objects.
It's creating a make-believe world!"

If you had to tell the behind the scenes workings of alphabets or their nativity story, the Workshop is a good place. The big pictures of the alphabets are fun to watch and decipher what they are made of.
I like the F faucet , J with the trumpet design in it. My daughter keeps asking for the hickory-dickory dock clock in G. while you are on a page identifying the objects that begin with that letter, you can introduce the baby to other interesting objects too.
The mice are cute with their antics.
The book has an artistic quality to it with its mix and match style.

Flamingo Sunset








A Flamingo is an exotic bird. It is similar to other birds in nesting but its nest is not in a tree nor made of leaves and twigs. This beautiful book with its spectacular pictures of colonies of flamingos shows the life-cycle of the bird.
The lines with simple words and trailing lone sentences at the bottom of the page add to the story without being intrusive .

To Big Data or Not





I heard about Hadoop at a party. So yes Big data is discussed at cocktail parties. Have you ever tired of clicking on the people you know on LinkedIn. That feature is possible with the analytics from Big Data. You must have read about how often retailers change prices. All that processing uses Big Data.
Without scaring the readers about It, author Thomas H Davenport introduces the readers to the industries that will be transformed by Big Data, How should managers decide if they need to embrace Big Data. The author intends the books for executives with a ‘To Big Data or not’ dilemma but any reader with inquisitiveness about what is Big Data, who can make sense of it will find the book a good introduction to the companies already on the track with new job profiles of Chief Data Officer.
The author starts with a disbeliever, not sold stance. It is good to share the transformation path but as a reader I felt that the captain wasn’t sure if we should be going on the Big Data journey for a little while in the intro.

Sunday, March 2, 2014

Salesforce CRM: The Definitive Admin Handbook Second Edition



This Salesforce CRM: The Definitive Admin Handbook Second Edition book is helpful in understanding the options available to an administrator but is not enough to prepare for the certification.

Friday, February 28, 2014

Star gazing party



The Black Series Mini Binoculars for $2 at Bed, Bath and Beyond.
When we went into the backyard, I saw the Orion and had to point it out to a kid. I then asked her if she knew constellations. she knew of Ursa Major. when they were about to leave, standing in the front yard, I got to point her to the very same Ursa Major. I recalled my previous stargazing experience in four peak Mountains. Its hard to take kids in the night to a far place and why do we have to go that far if we can see them in our backyard.
I want to plan a Star gazing party. I began looking for telescopes and then read that binoculars are a good start.

Freshscents



Saw one of these hallmark card looking sachet on the carpet and asked my neighbour, what it was. She said its for freshness.
Freshscents has 50 varieties of sachets. 

Fig & Cypress Wire Urn Potpourri of natural Inspirations at Bath & Beyond.
Liked this White Cherry Floral Arrangements in Green vase. Does not look unnatural at all.

Your Life

If your life were to be divided into a pie chart every 5 years with the division of how you spend your time, it would be interesting to see what travels with you all the time.

A Perfect Day for Digging




This book 'A Perfect Day for Digging' reminds me of Tom Sawyer and his painting the fence activity.
This book's energy will get the uninterested ones too digging any day. The division of the action in the pages shows the pace of the characters. I dont know which was the first book with many scenes on the same page, but I like it for the snapshot effect.
The filled in effect, creative use of color in the illustrations - blue on the fence, on the tree (along with the green), on Nell's dress.. would make a very good coloring activity book if the book were to ever come out in that form.

Art on the Border

Sunday, February 23, 2014

Chandler Science Spectacular



When I read about the Tech Crawl, I took a while to understand that it involved hopping around the city. Boy what fun it is. We started with Air Products. Now we know what those big white tanks store.  Their contents are used in frozen foods and par-baked oven goods.
A friend told about how liquid nitrogen is used for stopping warts.
Intel had a transcoder with 70 channels while it was able to do only 4 channels up until this product.
innovator Incubator with Rapid DNA testing being developed at University of Arizona and  Breathalyzer reads your metabolic rate



BACtrack C8 Personal Breathalyzer | Police-Grade Accuracy | Optional Smartphone Bluetooth Connectivity to iPhone & Android Devices

Can you trust a smartphone breathalyzer?




Logos I like

Artists Union with A and U in the balance