I heard about Hadoop at a party. So yes Big data is discussed at cocktail parties. Have you ever tired of clicking on the people you know on LinkedIn. That feature is possible with the analytics from Big Data. You must have read about how often retailers change prices. All that processing uses Big Data.
Without scaring the readers about It, author Thomas H Davenport introduces the readers to the industries that will be transformed by Big Data, How should managers decide if they need to embrace Big Data. The author intends the books for executives with a ‘To Big Data or not’ dilemma but any reader with inquisitiveness about what is Big Data, who can make sense of it will find the book a good introduction to the companies already on the track with new job profiles of Chief Data Officer.
The author starts with a disbeliever, not sold stance. It is good to share the transformation path but as a reader I felt that the captain wasn’t sure if we should be going on the Big Data journey for a little while in the intro.
