How to Sell Well

This day and age when information is at the fingertips, sales people arent the ones with most data on a product. Its time to turn to social media for boosting the sales. This book, Revenue and the CMO by Glenn Gow of Crimson Marketing, stresses on the importance of collaboration of Marketing and Sales department and the need for presence on the social media to be with your
customers from the beginning to end of the buying journey.
The format of the book with fictional characters of representatives from Marketing and Sales of a sinking ship company trying to turn around, made the whole visualisation of what steps would be involved in turning to the model of sales people donning the new avatar, easy.
These days companies have new job postings like Virtual Sales specialist for improving their profile on social media.
How do you know this whole process is working? With your ability to forecast sales.