Anthro-Vision: A New Way to See in Business and Life by Gillian Tett
Some interesting studies raised in The human factor article.
Why do consumers really buy dog food?
In Factors in pet food purchasing decisions study it was found that while vets are the main source of recommendation for pet food, the anthropomorphisation of pets too has caused the trend in pet food from store. The other factor was the characteristics of pet food like health and nutrition, quality, ingredients, and freshness.
Why do masks stop pandemics?
This we probably all know by now.
Why do Uber drivers hate AI tools?
Uber as AI-first company has a feature ("some of its drivers didn't know about one of its most popular driver-side features") that segments drivers ready to wrap their shifts, so they can allocate the ride request better to available drivers. Uber drivers beef with AI management are the constant thickness of the data needed for the AI, lack of transparency, dehumanisation.
Why do financiers find it hard to work from home?
Law and Finance seem to be struggling with work from home.
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