Backable

 

Backable: The Surprising Truth Behind What Makes People Take a Chance on You by  Suneel Gupta

An introduction can make or break a book. after reading about Damayanti Hingorani, I was wondering if she is related to Seema Hingorani. One thing I knew that this is a going to be a good read.

Why didnt anyone listen to Allan MacDonald?

Suneel Gupta is trying to show us what makes all the people who make it, get there. Why people back them or more specifically their ideas. It depends not just on the idea but when it is presented and how it is presented. To make this more clear, he uses the example of his own company Rise and how he has applied the lessons both to his business as well as the many entrepreneurs he worked with.There are other well known companies ( Method, Away) or founders that walk in and out with their relevant lessons of how they made their ideas relevant. A little bit of future glasses on or already showing others that the future is here but not evenly distributed.

Timing is an important thing when it comes to comedy. Well, turns out it is important even in the pitch arena. exactly at what stage of your idea,you make it known to the other investors. Sit on this one,and germinate or incubate it, till you know if it has wings to it.

When it comes to food, people know Presentation makes a difference. When it comes to pitching your idea to someone, Gupta shows that good storytelling is either through the eyes of a single person or speaks to a single person,like it was meant for them. That clarity resonates with audience.

With memorable titles like Earned secret, Intoxicate them with effort, Gupta is certainly sharing lessons learned the hard way. Great actionable read.

One of the lessons from the book is to make something that others cant google. Well, what do you know, there's so much left to be done.

Friendly reminder. #MakeWhatMatters pic.twitter.com/LggFcP4Em7

— Jay Acunzo (@jayacunzo) February 21, 2021