ALIEN Thinking: The Unconventional Path to Breakthrough Ideas 

Its amazing that a diseases like Ebola can still be controlled by watching how it breaks the body down and countering it with electrolytes and other medicines. It is the system that needs caring and not the specific danger.

You will learn lots of lessons and takeaways like this from many of the examples in the book.

Listen to the Owlet's story where they kept learning about not ignoring all the stakeholders. Once they figured out the different stakeholders and their roles, they creatively kept themselves floating till the right approvals were met by defeaturing their product meanwhile.

Terracycle Negative cost marketing, where content will do.

How are innovatorss able to do this? They use ALIEN thinking. "These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving."

In the initial chapters, you learn about each pattern of thinking. Then you move onto recognizing all the patterns in one solution. 

The strategies & tactics and tips & tricks for each of these patterns of thinking, should get you started with applying those techniques for your products and problems.

Loved the examples in the book showing the process of coming up with innovative ideas. Very accesible book with ideas from different industries.