Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Can you imagine a product that is "So, the
same product may be viewed as trustworthy in
high uncertainty-avoidance cultures, where
people want to reduce anxiety; as prestigious in
high power-distance cultures, where people
need status symbols; and as innovative in low
uncertainty-avoidance cultures, where people
like change."? Above is an excerpt from author Marieke Mooji's article Tailoring your strategy to fit the culture