The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Startup is an organization in search of a scalable, repeatable and profitable business model.

"Winners also recognize their startup “vision” as a series of untested hypotheses in need of “customer proof.”"

"Customer development is the process to organize the search for the business model."

"To succeed, founders need to turn hypotheses or guesses into facts as soon as possible by getting out of the building, asking customers if the hypotheses were correct, and quickly changing those that were wrong"

New customers.. new products.

"Hiring and spending should accelerate only after sales and marketing have become predictable, repeatable, scalable processes"

Steve Blank Customer Development Model class and others.

Customer Discovery process

Victory from adversity of epiphany