The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
product insights to a great company.
learning machine. To persist or pivot.
scalable
" In general management, a failure to deliver results is due to either a failure to plan adequately or a failure to execute propertly. Both are siginificant lapses, yet new product development in our modern economy, routinely requires exactly this kind of failure on the way to greatness".
Chapter 4 Experiment
Value hypothesis
Growth hypothesis
Innovation Accounting when traditional ROI metrics show zero.
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