Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

 

Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe

Joe has a great sense of humor.

1. Product Knowledge

He also has great product knowledge which helped him in doing unparalleled deals. Breaking the mold of existing product category and being able to sell has the same advantage as making a new product category.

Great statement about being steeped in brands. Personally I love brands too, which you can probably tell.

2. Customer Zone

If your customers get you that the value is in the product and not the packaging, you have found your right customer zone. He calls it helping the "public buy it right". Sometimes like with maple syrup, he got a better product and other times, even when labelled second quality butter, he could still make it sell like premium.

3. Creative Marketing

You can see it with his toolset as chapters of the book.

4. Principle of Discontinuity

in supplies of merchandise

Tick Tock model of sharing an employee like Joe did in the beginning.

State milk laws on who can sell milk and what type to grocery stores.

Coriolis Research