Author Neal Schaffer shows how marketing began, how marketing has changed with technology. When people wondered why would anyone want to say hello to others over phone, they didnt think about the cold-callers.
The numbers in traditional Vs digital ad spending.
Visual voice.
Prevelance of user generated content.
Product Centric Advertising.
Like the thinking about long term marketing vs campaigns.
The author listed about 25 ways of influencer marketing.
Many examples of different levels of influencers, their reach, the measurement of their contributions through blog posts, video views etc.
Detailed funnel of influencer coversion.
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