Net Galley Challenge
Showing posts with label sports. Show all posts
Showing posts with label sports. Show all posts
Thursday, June 4, 2015
Wednesday, September 17, 2014
The Sports Strategist
Purple pricing
Uniform price multi-unit Dutch auction
I am an unengaged sports audience. Yet this book 'The Sports Strategist' is riveting with hundreds of examples of the sports world. The lessons of branding yourself/organisation in the context of your audience can be useful for any industry with large exposure.
If you are a sports fan - you must have heard "Winning isnt everything; its the only thing" by Henry Red sanders. First that idea of winning to be successful is upended.
After that detox, you define your identity and then act to maintain that, make all decisions keeping that identity in focus. You can see that the book is serious about all this with its storyboarding techniques. Join the bandwagon of technology early or late?
How to use analytics to your advantage. How to build and then cash on customer value.
Tuesday, April 8, 2014
Five strides on the banked track
I read about Roller Derby in Frank Deford's previous book Over Time. If you have heard his commentary on NPR, you cant help but read the book in his tone.
'The Roller derby prospers, rocking and whirring,exciting its own, nurturing its young. It was designed on a tablecloth..'
Deford's writing technique moves with contrasting images of high activity and a tablecloth.
Like Meads study on Samoans, Hemingway's on Bull fighting, this will be the last word on Roller Derby.
Nowadays people mostly want to read about things they are already familiar with
Wednesday, May 23, 2012
Athletic Ali G
Author: Mark Titus
A general storyline of sports memoirs - a person shows athletic promise, a coach/mentor recognizes the talent and motivates the athlete.
This memoir has none of it. Still the author was part of a team that played in NCAA and NIT basketball games. That's not all of it. The author wrote a successful blog `Club Trillion' and had thousands of fans cheering him wearing his log logo T-shirts towards the end of his 4-year stint at OSU as a bench warmer.
When I picked this book, I even needed help understanding the title, visually I thought he meant more like `don't write me off'. Basketball lingo -Layup, walkon is new to me.
Mark Titus describes in slow detail when he is about to take a shot in the last 15 seconds and plays mind games with the readers about how he did the shot and its outcome.
If the book is not a detailed account of turning points of the games he played during his OSU walk-on time, how moments of glory have been stolen from him, it is 'prank time' where he does not mind pulling one on anyone - coaches, teammates.
From this book, you will take home a different side of athlete unlike the industrious, practicing kind. The author descries how he fit in with the team and how he didn't. Whenever he bemoans a great loss to the team, something wrong has happened to him.
The author notes on his blog that the book is meant for 18-35 age males. Not being a part of that demographic didn't hurt the book but the writing style is not what I usually read. For all the inspiration that the sports athletes are, I now wonder about the writing style of them each.
His story of how he started the `Club Trillion' is interesting. Once he begins explaining the rules of the club membership like a pro, he knows he has arrived. His book romanticises the `truant style' of life (even if just in sports), that will work out for one in a million. Still he has a following, not just from fellow bench warmers, but from people from all walks of life - mechanics.
Similar to college dropout successes and lottery winners, his is a too good to be true story(even if for a little while), but not reproducible. But like them he amassed great funds for charity.
This memoir has none of it. Still the author was part of a team that played in NCAA and NIT basketball games. That's not all of it. The author wrote a successful blog `Club Trillion' and had thousands of fans cheering him wearing his log logo T-shirts towards the end of his 4-year stint at OSU as a bench warmer.
When I picked this book, I even needed help understanding the title, visually I thought he meant more like `don't write me off'. Basketball lingo -Layup, walkon is new to me.
Mark Titus describes in slow detail when he is about to take a shot in the last 15 seconds and plays mind games with the readers about how he did the shot and its outcome.
If the book is not a detailed account of turning points of the games he played during his OSU walk-on time, how moments of glory have been stolen from him, it is 'prank time' where he does not mind pulling one on anyone - coaches, teammates.
From this book, you will take home a different side of athlete unlike the industrious, practicing kind. The author descries how he fit in with the team and how he didn't. Whenever he bemoans a great loss to the team, something wrong has happened to him.
The author notes on his blog that the book is meant for 18-35 age males. Not being a part of that demographic didn't hurt the book but the writing style is not what I usually read. For all the inspiration that the sports athletes are, I now wonder about the writing style of them each.
His story of how he started the `Club Trillion' is interesting. Once he begins explaining the rules of the club membership like a pro, he knows he has arrived. His book romanticises the `truant style' of life (even if just in sports), that will work out for one in a million. Still he has a following, not just from fellow bench warmers, but from people from all walks of life - mechanics.
Similar to college dropout successes and lottery winners, his is a too good to be true story(even if for a little while), but not reproducible. But like them he amassed great funds for charity.
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