Purple pricing
Uniform price multi-unit Dutch auction
I am an unengaged sports audience. Yet this book 'The Sports Strategist' is riveting with hundreds of examples of the sports world. The lessons of branding yourself/organisation in the context of your audience can be useful for any industry with large exposure.
If you are a sports fan - you must have heard "Winning isnt everything; its the only thing" by Henry Red sanders. First that idea of winning to be successful is upended.
After that detox, you define your identity and then act to maintain that, make all decisions keeping that identity in focus. You can see that the book is serious about all this with its storyboarding techniques. Join the bandwagon of technology early or late?
How to use analytics to your advantage. How to build and then cash on customer value.
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