Positioning: The Battle for Your Mind

“Positioning” is one of the most important books I’ve read.

“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”

E.g. this is how we came up with the term “Custom Indexing” pic.twitter.com/vJpIZoep1Z

— Patrick OShaughnessy (@patrick_oshag) May 29, 2021