Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
Business model through customers eyes.
Deep understanding of customers.
Channels Type - Channels phases
Evaluation - When price aggregators for flight tickets, ecommerce purchases were comparing prices for a product from different providers, they were shortening your customer journey and getting you closer to making the purchase. With that offering, they were also providing you the awareness of other providers, that you might not be aware of, or other offerings that better fit your needs and thus making you a more satisfied customer. Out of a generic customer, you are now making a segmented customer who fits the needs that are serviced by the current offerings.
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