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Net Galley Challenge

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Tuesday, December 24, 2019

Customer Occasion

Customer Occasion is a the reuslt of occasion based segmentation the better choice when consumers engage with your brand frequently

Gift cards or offers like Kohls cash are good ways of segmenting customers by occasion of happy customers sharing it with their friends and family or customers looking for value.

Daypart

Casual restaurants use daypart customer analytics to regain market share

You must have heard about starbucks's flexible spending stretching workers to breaking point in 2014. With ever more growing employeesStarbucks approach to staffing and scheduling seems to be working well.

Three take aways from Starbucks this quarter

1. Know it with proof what is driving your sales. if its customer engagement, let your analytics show that, so you can monitor it when it is done.

2. Introducing Irish cream cold brew Product innovation. Showcase your past innovations to retain the legacy as well as highlight your roots of innovation.

3. Go where the customers are. Driving Digital relationships.

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