Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

In relatively well developed sectors such as retail banking and telecom, it’s probably too late to deploy only an organic strategy using traditional business models.

Setting up infrastructure takes time.

"P&G spent 10 years building its Nigerian network."

30 years to set up Basic Fun in China

"Multinationals can hasten the expansion of formal retailing channels by co-investing in mall development or selling through multibrand stores."

imaginative solutions for infrastructure gaps