Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Nick Worth
Do you secretly visit Mcdonalds or quietly shop at Louis Vuitton? (This article refers to guilty pleasure in keeping some purchases secret). The book referes to an HBR study that looked at the variety of customer relationships as old friends, fling, secret affair and so on.
Moving from marketer-first marketing to consumer-first marketing.
Greenpal advertising based on zipcode.
Doggyloot
Paper style, Secured retirements, Wyanoke, STM Montreal Subway
The winning business model of Dutch online retailer Coolblue
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