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Friday, December 27, 2013

Teach yourself VISUALLY Salesforce.com



The book has a how to for all the options available in the tool. Each spread of the page shows step by step of accomplishing a task. There are tips to explain some of the tasks and any enhancements available with extensions to the tool. If you already know that Salesforce is the way to go for your organisation then this book is the way to go about learning the tricks and keeping them at your finger-tips.


Thursday, December 26, 2013

DSDM

Put your Time traveling shoes on

DIY and Content Marketing



When I read of Black & Decker brand switch in 2nd edition of Griffin Management, I was curious about it and took time to understand that more than one corporation uses the brand.
Black & Decker has many DIY books like the above guide to Ceramic Tiles, when it comes to Home Improvement.
Home Depot too has successfully used DIY for content marketing.

In Epic marketing you can see The Furrow magazine which was Deere's foot into Content Marketing in 1895.

Management



The Middle Manager as Innovator

The matrix data makes you stop and evaluate.

Engraver first



Looking at the pictures in Selected Poetry and Prose of William Blake and reading that Blake was an engraver first, poet next one can see why the Tiger is so alive in the reader's head.

Wednesday, December 25, 2013

Processing negative sentences



Noam Chomsky by John Lyons has chapters on Transformational grammar and Generative grammar. The most impressive line in the book is the difficulty in understanding john's friend's wife's father'sgardener's daughter's cat and rephrasing it.

Looking at the mathematical linguistics, I wonder if we can answer a question of mine. Why do we read the negative of a sentence sometimes, even if it is not written so. 
Sentence polarity and processing.

When poems collide

Having had enough reading for the day, I went into a thought sleep of what if poems collided. Pick two poems and use the words of the two and see what happens

What if writing mimics life?



In 'Two Wild Animals, Seven Crazies' Annie Dillard is aghast that its 'grotesque modernist characters' that are the narrators of stories and no humans.
In The Edge of precipice, author Paul Socken, refers to Frye's thoughts that As civilisation develops, we become more preoccupied with human life. Frye was more worried for the loss of myths, heroes and ghosts of past. But I do not know if he would welcome 'the cows, mental defectives, toddlers, dinosaurs, paranoid schizophrenics, dying cripples, breasts, axolotls, Neanderthals or goats' that Dillard refers to in her essay.


Skinny legs and All is the first book where I read of inanimate things as narrators.
The List of Untalkables from Dillard seems more like characters from Children's Literature.
The Mountain and the Squirrel

If the spoon ran away with the dish, there must have been some shared words among them.


Tuesday, December 24, 2013