DIY and Content Marketing

When I read of Black & Decker brand switch in 2nd edition of Griffin Management, I was curious about it and took time to understand that more than one corporation uses the brand.
Black & Decker has many DIY books like the above guide to Ceramic Tiles, when it comes to Home Improvement.
Home Depot too has successfully used DIY for content marketing.

In Epic marketing you can see The Furrow magazine which was Deere's foot into Content Marketing in 1895.