Net Galley Challenge
Friday, November 22, 2013
Thursday, November 21, 2013
Business writing
A colleague of mine writes very good emails about the history of a problem, its solving.
1. Whats in it for them.
2. Benefits not features.
3. Using Relationship building techniques. But we feel a certain way and only then ask about.
Older book
Older book
Sunday, November 17, 2013
View from the top of a slidy mountain
Al Jaffee's Mad Life
Recently I started reading 'Inklings: A memoir by Jeffrey Koterba', but I had to put it away as it was too evocative of the family conditions. I am not made to read well written books like 'Angelas Ashes' by Frank Mccourt.
The material that Al Jaffe has could have been written in a similar way, very well and never be read. But written in the collabarotive way that it is, with Jaffe's unique sketches of his childhood and Weisman's writing, 'the book will be read' (Paraphrasing Adam Levine).
Even if you try to get ahead of the book with the sketches, they need explanation of all the mischievous things that Al Jaffe has been upto in his life. This way the writing and the sketching take the yarn ahead smoothly. This book is an example of how difficult situations like displacement from your familiar environment into a different culture back and forth, can be looked at in a 'funny' perspective at some cost to the author.
Talking of funny, its the 'funnies' that he looked forward to in the tough time and little surprise that he grew up to be such a big contributor to MAD magazine. Fold-ins. Tall tales.
Feb 19, 2011
The material that Al Jaffe has could have been written in a similar way, very well and never be read. But written in the collabarotive way that it is, with Jaffe's unique sketches of his childhood and Weisman's writing, 'the book will be read' (Paraphrasing Adam Levine).
Even if you try to get ahead of the book with the sketches, they need explanation of all the mischievous things that Al Jaffe has been upto in his life. This way the writing and the sketching take the yarn ahead smoothly. This book is an example of how difficult situations like displacement from your familiar environment into a different culture back and forth, can be looked at in a 'funny' perspective at some cost to the author.
Talking of funny, its the 'funnies' that he looked forward to in the tough time and little surprise that he grew up to be such a big contributor to MAD magazine. Fold-ins. Tall tales.
Feb 19, 2011
Go put your apron on
Pure and Simple: Vidhu Mittal
I tend not to make pulao dishes for the excessive amount of rice in it, but this book has cast a green spell on me with its 'Broccoli-Zucchini-Spinach pulao'. It tastes good and while chewing spinach, you get to understand why this dish does not need many spices. Yellow looking 'Sabz Pulao' with cauliflower, potataoes and peas is a good way to get all the veggies in.
The book increases your interest in cooking. Its both the pictures and the simple steps. Finding a pictorial how-to for the 16 layer paratha, I dived in.
The book increases your interest in cooking. Its both the pictures and the simple steps. Finding a pictorial how-to for the 16 layer paratha, I dived in.
Jan 11, 2011
Companies and culture
Things I learnt
1. Non-compete clause - Meredith Whitney worked for Fox to be out of bank business for a year.
2. Customer service agents get incentives for short calls.
3. Zappos rotates who mans front desks to keep egos in check.
The profiles of the business leaders in the book are an easy way to know what was it that clicked for them instead of having to plow through their biographies. Wait they are under 40, so not all of them think they have even lived enough to think of biography. Eric Ryan has his The method method book.
When I read the Method section I was very curious to know of their products. Even the bowling pin structure didnt click in my mind that I have already seen their products. Same with under armour. Their logo is hidden in the annals of the consumer minds. I feel a small picture of the company logos would have added to the reader's bonding of the profiles right from the beginning.
This book set straight some of the perks of a company that get exaggerated by word of mouth. I also gave a friend a recommendation of a to do in Vegas - visit Zappos.
Some of the people profiled are media darlings while the others are not too heard of.
Saturday, November 16, 2013
Ants and watermelon
Yesterday a weather forecast showed ants whisking the watermelon away. What is the connection between ants and watermelons?
Is it just the sweet?
Is it just the sweet?Poets note
How a night is different from another.
How tomatoes/produce different in another month
A killdeer sound approached with 9 killdeers following it.
A butterfly visited the Brazilian skyflower and left in the same haste
How tomatoes/produce different in another month
A killdeer sound approached with 9 killdeers following it.
A butterfly visited the Brazilian skyflower and left in the same haste
Sofa journeys
Lately I want to look at pictures for inspiration. At first I thought what better than google maps. i forgot about the photos option.
Golconda Khurd
A map is the best way to begin with when you have no particular destination in mind. But once you follow the paths, your heart will lead you.
OX elephant illusion
The clouds over 'the Irrawady delta' make a satellite image of maps, the real ride.
Long Island - We take the nouns for so granted that we dont dissect them for the words and meaning they contain. There should be a word for it.
Golconda Khurd
A map is the best way to begin with when you have no particular destination in mind. But once you follow the paths, your heart will lead you.
OX elephant illusion
The clouds over 'the Irrawady delta' make a satellite image of maps, the real ride.
Long Island - We take the nouns for so granted that we dont dissect them for the words and meaning they contain. There should be a word for it.
Friday, November 15, 2013
In The country, the starting point triggers like a firework and then the poem traces the spark.
How More than a woman began.
Aimless love - Roving in search of love.
Love irrational
Tuesday, November 12, 2013
I have been to London to look at the queen
Deer and Cherry blossom
Deer Deer where have you been?
cherry blossom deer and Faux Taxidermy cherry blossom
Deer Deer where have you been?
cherry blossom deer and Faux Taxidermy cherry blossom
From a bleeding goat
The dying goats last words
To write what I want, I need to break the twig which seems to take the courage of the hiker in 28 where to live and to die both need courage. When the opposites dont maintain their tension, the minutes, hour and second have all fallen in line. Even the hour glass needs upturning. It aint counting when its done counting. The hour glass needs to be on an inclined trapeze.
For the first time, the hour glass looks like a wine glass too.
Timewheel and Giant Hourglass
To write what I want, I need to break the twig which seems to take the courage of the hiker in 28 where to live and to die both need courage. When the opposites dont maintain their tension, the minutes, hour and second have all fallen in line. Even the hour glass needs upturning. It aint counting when its done counting. The hour glass needs to be on an inclined trapeze.
For the first time, the hour glass looks like a wine glass too.
Timewheel and Giant Hourglass
Three things that stopped me in my tracks
1. A presentation at work showing the design in schematic.
2. How to sketch with electronics
3. Cowboy up sticker in the parking lot
1. A presentation at work showing the design in schematic.
2. How to sketch with electronics
3. Cowboy up sticker in the parking lot
This book belongs to
This life
belongs to
me be longs
to be me
Esse
The best author is the one who is ashamed to become .. - Nietzsche
belongs to
me be longs
to be me
Esse
The best author is the one who is ashamed to become .. - Nietzsche
Lemon juice
Lemon slows
decay of rice
Pulihora
A bowl of Pulihora is left in the open overnight. I took it for grante dthat it would be spoilt. While gettin ready to clean it, I smelled it for bad odour. And then it occured how on trips on trains and flights, we take Pulihora and air it a bit so it stays fresh longer.
decay of rice
Pulihora
A bowl of Pulihora is left in the open overnight. I took it for grante dthat it would be spoilt. While gettin ready to clean it, I smelled it for bad odour. And then it occured how on trips on trains and flights, we take Pulihora and air it a bit so it stays fresh longer.
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