Reach and Engagement

Recently I was surprised to find that

Here's why you should be paying attention to Pinterest - I know this one statistic hit me like a bolt of lightning...

"The half-life of a Facebook post is 90 minutes. The average half life of a Pinterest Post is 3.5 MONTHS" (Wisemetrics and Piqora)

— Alvin Lindsay - Become Unstoppable. (@alvinlindsay21) August 29, 2018

When you post something on Twitter, so many people view it, but only then. It is like a flash in the plan. That made me think of Reach and Engagement Matrix.

Race a practical framework to improve your digital marketing

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

PS: I liked Reach and shared it with a friend too to learn how to stretch yourself for success.