You might recognize these Loomi light from the mall. Have you seen Urbio wall garden on shark tank or 'The Chew'? What do these products have in common. They have used Kickstarter.
Don Steinberg has written The Kickstarter Handbook about the success stories. All success stories are not made the same. This becomes apparent in the Frantic Finish chapter with graphs showing the percentage of goal met as the deadline approaches. You have been approached with the tortoise telling you how far its come and how much of the way is left.
The author supplies most of the information of setting the goal, pledges and rewards (like cold water or baked good sale donations), through interviews and quotes from the successful kickstarters.
If you like ideas, their presentation or implementation, you will like this book.
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