adidas Yeezy Boost 350 V2 Zebra - CP9654
The adidas Yeezy Boost 350 V2 "Zebra" represented an ambitious shift in the design of the silhouette.
Is it Marketing or Technology?
Is it Marketing or Technology?
In fashion & Music, edited by Jochen Strähle, Kanye's Adidas Yeezy 4 innovative marketing is detailed. While Yeezy Season was Kanye and Adidas together, Yeezy Boost of same partners has been shown as Kanye's Value of Creativity = Branded Price - Commodity Price to be at $751 per pair by Alan Philips in his book The Age of Ideas: Unlock your creative potential.
The Age of Ideas: Unlock your creative potential
In Momentum: How to Build it, Keep it or Get it Back, author Michael mcQueen talks about how Yeezy Boost is adidas return to glory days with focus on shoe's function over form materialized with a propritery plastic called Infinergy aka expanded thermoplastic polyurethane from German Chemicals company BASF that provides significantly superior athletic performance. Infinergy is closed-cell, elastic particle foam combining the properties of TPU (thermoplastic polyurethane ) with the advantages of foams.
According to BASF, the athletic performance is from Low density, high elasticity, outstanding resilience, high abrasion resistance, high tensile strength, good chemical resistance and good long-term durability in a wide temperature range
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