If you are familiar with India or Japan, you might be familiar with Ayurveda and or Sakura. Imagine those centuries old tradition knowledge in your tub in an elegant set. Now transport yourself back to those centuries and a sense of calm and life from those times. Do you feel timeless?
In Ritual: Perpestives and Dimensions, author Catherine Bell talks about six categories of ritual action - rites of passage, calendrical and commemorative rites, rites of exchange and communication, rites of affliction, rites of feasting, festivals and political rituals.
When you change rituals, you feel powerful and in control. For example, if you can mimic your mind into thinking Thursday is the new Friday or the 40s are the new 30s, how energetic and young you feel.