In The end of overeating: taking control of the insatiable American appetite, David A. Kessler - Reversing the Habit Chapter
“As Raymond Miltenberger said, the new response needs to become “so well entrenched and so automatic and part of your repertoire that now when you walk past tempting food, you say, ‘Boy, that smells good, but it’s not in my plan.’” And you keep on walking”
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