Marketing in the Round

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) by Gini Dietrich and Geoff Livingston

The authors call function as atype of silo too in an organisation. They call for a spoke connection to Advertising, Public Relations, Corporate Communication, web/Digital, Search Engine Optimization, Content, Direct Mail, Social Mediaa and Search engine Marketing, all connecting to the Marketing round for an effective Integrated Marketing.

If this sounds dull and dry like division names. You should see it in action on Chatter, Yammer, Skype, Google Hangouts, Gchat  or forum, Google+, Facebook group, discussion group or a daily interaction internal blog.

Dashboard. If you have been through Corporate training, you know SMART goals. The authors call for SMARTER goals with E and R for Evaluate and Reevalute. Recall Specific, Measurable, Attainable, Relevant and Time-bound.

Measuring TV advertisings impact on website traffic