Fresh air of Innovation

'Make your Mark: The Creative's Guide to Building a Business with Impact" introduces readers to never before heard of companies, the folks behind them and their secrets to success. Sugru with their innovative product, Warby Parker with their buy a pair, give a pair, Bonobos with their guideshops that a newspaper called 'that dont sell anything", DODOcase that robes your tablet in an elegant journal look. All those interviewed are very excited about innovation, letting the customers speak for the product and making the product an experience.
Its a good move from the well touted examples of past years.