Toyota Vs Honda Branding
Once a professor complained about having to buy his sons different shoes for different game.
I have not come across page-turners on heavy subjects like unemployment before. I read first 70 pages of it in one go, without putting it down. Its down to the explanation of companies philosophies and comparision and how that affects the employees and the nations. Comparision of Toyota and Honda branding, how Nike built up its business, making concepts like outsourcing within the country, The book has a very hard nosed look at companies like Walmart driving down companies that dont go along with their making it cheap philosophy. Its a good look at the economics and how people slide from good to bad jobs after looking for a while. Many Studies have been used to bring across the points.
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