Author Zeynep Ton has chosen companies that we deal with atleast bi-weekly. Its almost like being in a class, when she refers to her group of students doing trials at different stores, you can go back to your experiences with that particular retailer. It is insightful comparing the models and strategies of Costco Vs Sams Club. I never noticed that Costco does not have aisle signs but who needs them.. dont you know already where everything is like the back of your hand, after so many visits. Their Less is More. I have been in the neighborhood of a Trader Joes and their magazine is fun to read.
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